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Did Costco call you?
The other day, we got an interesting pre-recorded message on our phone. It was from Clif Bar, notifying us of their voluntary recall of certain Luna Bars that potentially have peanut butter in them...
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Don’t turn your customers into quitters
The other morning on my way to work I was listening to CBS-AM, and Joe Connolly of the Wall Street Journal told the story of someone who had gotten a collections letter from their bank that sounded...
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Surviving the Second CNN Revolution
On a recent post I commented about CNN’s updated news crawl being a shill for their Twitter and other online efforts. Turns out, I was more right than I knew. Not only were they in the midst of a...
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How to save the NY Times?
News outlets make news. But to make money, they wrap that news in advertising. Anybody else see a disconnect? As we all know, advertising revenues are down as advertisers shift their dollars to more...
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Consumer Reports vs. consumers reporting
We had to buy a microwave oven the other day, so I did what I always do before making a purchase: I went online to Consumer Reports.org to do some research. I’m not alone: according to the Pew Internet...
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Lands’ End’s Big Warm Up: The best viral video I’ve ever missed
Lands’ End’s Big Warm Up: The best viral video I’ve ever missed I saw a video the other day that was so good it brought tears to my eyes, which was, after all, its intention. It was so good that it...
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The Facts about Social Media
“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The...
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New Study: 18-34 Year-Olds Prefer Direct Mail Over Email
I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be...
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The Social Network, Marketing and the Revolution
I just saw “The Social Network” and I loved it. Aaron Sorkin proved once again that he is the best dialogue writer in Hollywood (followed closely by Quentin Tarantino and Diablo Cody, IMHO). His words,...
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The Unintended Consequences of Variable Pricing
It’s easy to imagine how a company moves to variable pricing. They follow the money. They test into it. They realize that the buying behavior of shoppers varies from day to day and hour to hour. Their...
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